Engagement 02 · Focused analysis
Trial Conversion Deep-Dive
A focused cohort investigation for teams choosing trial length, eligibility rules, reminders or introductory offers.
Ask about this engagement
A narrow engagement for a high-stakes choice
This deep-dive begins with one decision: whether to change a trial length, adjust eligibility, alter the trial reminder sequence or retire an introductory offer. We define the eligible population before comparing outcomes, then follow each starting cohort into paid service and the first renewal.
The scope includes metric-definition checks, cohort cuts for agreed dimensions, cancellation timing, conversion confidence ranges and a concise recommendation note. It excludes full store-proceeds reconciliation and long-term lifetime value modelling.
Inputs and timing
You provide trial starts, offer identifiers, entitlement and cancellation events, paid starts and renewal outcomes. Two to three weeks is typical once complete extracts are available. Fees start at £4,600 + VAT for one decision and one app.
The final discussion focuses on what can be concluded now, what remains confounded and how to structure the next test without contaminating the denominator.