Journal

Field notes on subscription evidence

Practical writing on trial denominators, store proceeds, renewals and the analytical choices behind trustworthy app subscription decisions.

22 Jul 2026

Your Trial Conversion Rate Is Only as Honest as Its Denominator

Why eligibility, delayed outcomes and mixed offers can make a familiar trial-to-paid percentage answer the wrong question.

18 Jun 2026

A field guide to the timing, fee, tax and refund differences that cause subscription reports to disagree.

09 May 2026

How to read early subscription renewal without confusing billing mechanics, voluntary cancellation and durable retention.