Revenue Measurement Review
A practical review of definitions, event lineage and store reconciliation before a team rebuilds its subscription reporting.
Review this engagement →Independent app analytics · Manchester
Find the revenue story hidden between install and renewal.
We examine subscription revenue, trial conversion and cancellation behaviour so mobile app teams can make pricing and paywall decisions with evidence—not blended averages.
Discuss a subscription auditA focused, human-led engagement. No software licence or retained access required.
01Revenue truthcohorts before conclusions
TRIAL STARTS ◆ PAID CONVERSION ◆ RENEWAL ◆ REFUNDS ◆ NET REVENUE
The flagship engagement
A complete subscription revenue & trial conversion audit
Store proceeds, trial events and billing states rarely tell the same story without careful reconciliation. We map definitions, rebuild the conversion path by cohort, identify where value leaks, and give your team a prioritised decision brief.
- Metric and event-definition review
- Trial-to-paid cohorts by offer, source and market
- Renewal, grace-period, refund and churn analysis
- Readout workshop with finance, product and growth
Focused analysis
Choose the question that is blocking a decision.
Subscription Revenue & Trial Conversion Audit
A reconciled view of trial starts, paid conversion, renewals, refunds and net revenue—translated into a practical decision brief.
Review this engagement →Trial Conversion Deep-Dive
A focused cohort investigation for teams choosing trial length, eligibility rules, reminders or introductory offers.
Review this engagement →“The useful part was not another conversion chart. It was seeing that our seven-day trial looked healthy only because annual and monthly offers had been mixed together.”
— Product lead, consumer wellbeing app
Read client stories →A better first question